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4 project slots left this week
A logo is the easy part. We build the whole identity.
Pillar Moon is a human brand identity studio. Real designers, three original directions, a full identity system in your hands in 72 hours — no AI slop, no freelancer roulette, no six-week discovery phase.
4.9/5 from 1200 reviews
3000+ brands launched
As seen in
Logo · Press 1
Logo · Press 2
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Trusted by founders at
Selected work
Marks that hold up at 16 pixels and on a building.
Every identity below was drawn by hand, not generated. Filter by the world you're building in.
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Replace: logo
1200 × 1200
1200 × 1200
Why Pillar Moon
Agency quality. Without the agency invoice.
Traditional agency
Retainers, decks, account managers
Timeline6–10 weeks
Typical cost$6,000+
Who designs itJunior on the team
Revisions2, then billed
Source filesExtra fee
Marketplace freelancer
Bidding sites, gig platforms
TimelineUnpredictable
Typical cost$50–$400
Who designs itOften an AI tool
RevisionsCapped
Source filesSometimes
Pillar Moon
PillarMoon
One senior designer, start to finish
Timeline72 hours
Typical costFrom $130
Who designs itSenior lead, named
RevisionsUntil you're happy
Source filesYours, full copyright
What lands in your inbox
Not a PNG. A brand you can actually run.
Everything below ships as organised, production-ready files with a plain-English guide to using them.
3 original directions
Three genuinely different concepts, each with a rationale — so you're choosing a strategy, not a shape.
Full identity system
Primary, secondary and stacked marks, a submark, favicon and app icon, sized and spaced for every context.
Colour & type scale
A palette with HEX, RGB, CMYK and Pantone values, plus a licensed typeface pairing and a working type scale.
Brand guidelines
A 20+ page PDF your team, your printer and your next designer can all follow without asking you a question.
Positioning & voice
Who you're for, what you stand against, and how you sound — written down, so your copy stops drifting.
Mockups & stationery
Business cards, letterhead, signage and 3D mockups you can drop straight into a pitch deck or a launch post.
Social kit
Avatars, banners and post templates cut to spec for every platform you actually use.
Source files & copyright
Editable AI, SVG, EPS, PDF and PNG — plus a signed transfer of full ownership. No licence, no strings.
Trademark-ready check
We screen your final mark against existing registrations in your class before you fall in love with it.
How it works
Three steps. Seventy-two hours.
STEP 01
Tell us the brief
A focused 12-question form — who you serve, who you're up against, what you'd hate to look like. No 90-minute workshop.
≈ 10 minutes
STEP 02
See three directions
Your lead designer researches the category, then presents three routes in context — on signage, on a phone, on packaging.
Day 2
STEP 03
Refine and own it
Pick a direction, we refine it until it's right, then hand over every file plus the guidelines and full copyright.
Day 3Client reviews
What founders say once it's live.
Replace each card below with a real review. Keep them specific — the ones that name a result convert best.
“[Replace with a real client review. Two to four sentences works best — what they were stuck on, what we delivered, and the outcome.]”
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[Client Name]
[Role], [Company] · [Month Year]
“[Replace with a real client review. Reviews that mention speed and communication reassure first-time buyers.]”
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[Client Name]
[Role], [Company] · [Month Year]
“[Replace with a real client review. One that mentions the file organisation or the guidelines document adds credibility.]”
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[Client Name]
[Role], [Company] · [Month Year]
Packages
One price. No hourly billing, ever.
Every package includes full copyright transfer and a 14-day money-back guarantee.
Mark
For a solo founder who needs a strong logo, fast.
$180One-time · delivered in 48 hours
- 1 logo direction
- 2 revision rounds
- Colour palette & typeface pairing
- Favicon, app icon & social avatar
- All source files + full copyright
- 3 mockups
Most chosen
Identity
The full system most funded startups actually need.
$220One-time · delivered in 72 hours
- 3 original logo directions
- Unlimited revisions on your pick
- 20+ page brand guidelines PDF
- Positioning & competitor read
- Stationery & 3D mockup set
- Social kit for 4 platforms
- Trademark screening
- Everything in Mark
Constellation
Identity plus the launch assets to put it to work.
$480One-time · delivered in 5 working days
- Everything in Identity
- Brand voice & messaging guide
- 10 social creatives
- Pattern & icon library
- Email & pitch-deck templates
- 5 ad banner sizes
- Packaging or signage concept
- Landing page design
14-day money-back guarantee. If the first three directions don't land, you get a full refund — and you keep the research.
Case studies
The thinking behind the mark.
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[Client Name] — [Category]
[One line on the problem, one on what changed. E.g. "A clinic that read as a call centre. We rebuilt it around a single continuous line."]
Read the case studyReplace: case study cover
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[Client Name] — [Category]
[One line on the problem, one on what changed. Naming a measurable result here lifts conversion.]
Read the case studyReplace: case study cover
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[Client Name] — [Category]
[One line on the problem, one on what changed.]
Read the case studyThe studio
You'll know exactly who is drawing your logo.
Small on purpose. Every project has one named lead who stays with it from brief to handover.
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[Name]
Founder & Creative Director
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[Name]
Brand Designer
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[Name]
Brand Designer
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[Name]
Strategy & Copy
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[Name]
Project Lead
Questions
Answers before you ask.
Still unsure? Email tom@pillarmoon.com and a human replies the same day.
Do you use AI to generate the logos?
No. Every mark is drawn in vector by a designer on our team. We use AI the way any studio uses a spellchecker — for research and admin — never to produce the artwork you pay for.
How can it be 72 hours if agencies take two months?
Because most of those two months is scheduling, not designing. We removed the layers: one brief form, one senior designer, one revision loop, no account manager relaying messages between you and the person holding the pen.
Do I own the logo outright?
Yes. Full copyright transfers to you on final delivery, in writing, with every editable source file. There is no licence fee and no restriction on how you use it.
What if I don't like any of the directions?
Tell us within 14 days and you get a full refund. In practice it's rare — the brief is designed to surface taste mismatches before we start drawing.
How many revisions do I get?
Two rounds on Mark, unlimited on Identity and Constellation. Unlimited means unlimited within the direction you chose — starting a fourth concept from scratch is a new project.
Can you match a look I've already seen?
We'll happily work from references you like, but we won't copy another company's mark. Anything too close is a trademark risk for you, not just an ethical one for us.
Will it survive a trademark application?
We screen the final mark against existing registrations in your class before handover and flag anything close. We're designers, not attorneys, so we'll point you to a filing partner for the application itself.
Do you sign NDAs?
Yes, at no cost, before the brief. If you're in stealth we'll also keep the work out of our portfolio for as long as you need.
Do you offer payment plans?
[Replace with your policy — e.g. two instalments on Identity and Constellation, or a third-party option.]
What industries do you work in?
[Replace with your own answer. Naming three or four categories you've genuinely shipped work in reads better than "all of them".]
Your competitors look the same. You don't have to.
Drop your email for a free 5-minute audit of your current mark — what's working, what's costing you, and what we'd do differently. No pitch deck attached.
One email, no list, unsubscribe in a click.